Ten days after the announcement of the Nobel peace prize, network TV lit up like strobe with an avalanche of prime time advertisements on Green Themes. Not just Timberland's recycled shoes, but Honda's low-emission cars. What advertising firms do on behalf of their clients is their own business, but when they do it is a fit object of public curiosity.
While the normative Nobels have an airtight record of keeping winners secret, the political milieu awarding the the Peace Prize leaks like the Senate Intelligence Committee-- at least one US political journal ran a story announcing Al's win the night before he got the call.
A dozen-odd Laureates coincidentally gathered in Potsdam at a UNEP "Global sustainability A Nobel cause' conference were shocked , shocked to learn of the award the following morning , former IPCC chairman Robert Watson so deeply that it took him several seconds to spontaneously declaim:
" Al Gore is a tireless fighter for the cause of climate who thoroughly deserves the prize for bringing this serious issue...." and whole minutes for IPCC working group co-chair Susan Solomon of NOAA to add :
" I don't think he has tried to promote a political agenda."
Given the Advertising Council's self-advertising of its corporate consciousness raising efforts on UNEP and the IPCC's behalf , how curious campaigns of a caliber taking months to shoot should be good to go, with pre-positioned network airtime buys in place, 48 hours after the Oslo announcement.