How To Lose A Science War

Nothing illustrates the  power of advertising, or the incompetence of the losing side in the climate wars better than this frankly brilliant--if dishonestly edited--video collage.

It remind us that what both sides are dishing out is not science, but merely what their sponsors' focus groups want. None of these sound bites appeared on PBS, and really sound science is anathema to Fox.  But Fox serves a broad demographic base , and what viewers  with three digit IQ's will take if given half a choice could differ from Yack T V's sorry excuse for ' science '  in revenue enhancing ways.

Rupert Murdoch can find out the difference any time he wants: .

To halt the present rout, the White House need only engage the gentleman on the right to deliver a two word public service message to many who star in this clip>>
...

As to how well climate neocontrarians have managed their media portfolio to date, National Review reports Al Gore now has an 85% chance of winning the  Presidency if he runs,  while the price of oil has risen to  $86