Beat: Smiling little girl playing with a dandelion on a suburban lawn:
............................................."Daddy, what did you do in the climate war?"
Pan: to Father with back to the sun : ....... "Only my duty child--
.........I let the grass grow on the home front."
"What did you do on Earth Day? "
Asks famed CO2 commercial producer and Planet Gore cultivator Iain Murray , answering that:
"I spent the day using energy to power-wash away the green mold that has been decaying my deck's structure and strength. Next week I shall use chemicals to varnish the deck and restore some strength to it.
I can't help but feel this is a metaphor for something."
What will Nova make of Iain's meme ? Or Leonardo DiCaprio ? Or Frontline? Iain is, after all , resident Philosopher of the Competitive Enterprise Institute, which gave us Global Warming and Other Eco Myths, and PBS has plenty of deep green intellectuals on call. One of their Frankfurt school dudes might postulate alienation as the metaphor-- could Iain be slaving away because the deck keeps turning into the CO2 that helped pay for it? A Structuralist would maintain Murray is symbolically defying authority by playing with water toys on the sabbath, instead of being indoors listening to sermons with The Base. That might be less boring than watching the mold grow ,or hearing Al Gore drone the intro to six Green films in a row at the Tribeca Film Festival. Or a dozen at Cannes.
Maybe he wishes he'd planted more grass instead. Sod sets a better , brighter albedo footprint example than black-clad CO2 guru Gavin Schmidt's Daily Show debut. It's also worth more at resale as a carbon offset than a punky deck-- half the grass's weight stays safely underground for longer than the atmospheric lifetime of CO2.
A lot of lawn is also politically fail-safe. if , instead of the 90% cut he promised last month , Next Former President Gore bans internal combustion entirely, grass clippings could fuel the pony cart commuter pool ferrying Iain to K Street for the next decade. Much is at stake in the climate wars, and to relegate lobbying and media strategy to armchair generals with mortgages to defend may be a good way to lose it. While Iain fiddles with his Power Washer, Al Gore ,fresh from the triumph of his Power Point film, is getting ready to burn the airwaves.
Last week he MC 'd the Tribeca Film Festival debut of six Green consciousness raising films Sundance and Hollywood plan to lay down as a media barrage between this Fourth of July and next Election Day.
Republican lobbyists' few over-the-top sorties into prime-time climate advertising have so far ended
up raising daisies. The only full length climate contrarian special, 'The Great Global Warming Swindle ' unfortunately shares the scientific credibility of its producer's other quality products :Extreme Ironing , The Naked Pilgrim, and Storm in a D-Cup. The Pacific Institute's erstwhile counter blast to An Inconvenient Truth has proven dull even by Gore's wooden standards.
Since they've provided nothing to watch ,it may comfort Heritage and AEI that the Base doesn't like science TV , but The National Science Foundation knows much of the electorate in the three digit IQ bracket watches it religiously --Supremes included. Hence the decades the NSF has spent encouraging liberal foundations to invest hundreds of millions in award winning programs on climate and environment. They will go on doing so right up until election eve, for the supply side political impact of abundant and entertaining environmental programming is enormous.
By the time K Street's deadhead clique of climate warriors awakes to postmodern reality , they may be smelling dandelions overhead or watching Al's inaugural. Deploying spot ads and recycling tabloid science this late in the game is like throwing tin soldiers at a flame thrower, because while partisan ads are legally constrained, science TV is not. Green candidates benefit from election year Public Television air time without having to pay for it, and get 24/7 reruns of hard-hitting high budget Eco-TV on the Discovery , History , and a plenum of science channels for free.
..............................................................Copyright 2007 Russell Seitz All rights reserved.